Welcome to Lantmännen's identity manual!

Our brand is one of our most important assets and the Identity Manual is our tool for this.

The identity is designed to follow the brand strategy as the basis for everything we offer, say or do. It is therefore essential that Lantmännen identity reaches out, understood and complied with in all parts of the business.

We will also ensure that customers and consumers face the same company regardless of when and where the meeting take place, which in turn strengthens the link with our customers, consumers, and ultimately our business.


Per Olof Nyman


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The manual is designed to ease your work and with the goal of making the profile, and by that, Lantmännen even more attractive. It is constantly under development so go through it each time you communicate for Lantmännen.

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Modified by:
David Lundgren

David Lundgren